Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors
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Manage series 1083318
内容由Matt Gartland提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Gartland 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
AuthorMBA features one-on-one conversations with today's brightest authors who excel at the business of books. Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform dos and don'ts, content essentials, career decisions, and more. Writing a good book isn't enough. Selling a good book usually isn't enough either. To thrive in the new book economy, today's most successful authors think like an entrepreneur with an MBA and treat their books like a business. AuthorMBA is precisely that, business school for authors.
…
continue reading
47集单集
标记全部为未/已播放
Manage series 1083318
内容由Matt Gartland提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Gartland 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
AuthorMBA features one-on-one conversations with today's brightest authors who excel at the business of books. Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform dos and don'ts, content essentials, career decisions, and more. Writing a good book isn't enough. Selling a good book usually isn't enough either. To thrive in the new book economy, today's most successful authors think like an entrepreneur with an MBA and treat their books like a business. AuthorMBA is precisely that, business school for authors.
…
continue reading
47集单集
所有剧集
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