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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1 #755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13
In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Scholarly Conversations explicit
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内容由Podcast Society HWSF提供。所有播客内容(包括剧集、图形和播客描述)均由 Podcast Society HWSF 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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6集单集
标记全部为未/已播放
Manage series 2419597
内容由Podcast Society HWSF提供。所有播客内容(包括剧集、图形和播客描述)均由 Podcast Society HWSF 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
…
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6集单集
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×In this episode back, we are joined with Blessing and Glory to discuss the UK education system as we experienced it.
In this episode of Scholarly Conversations, we talk about sexual harassment in the media, on the streets, and elsewhere. We think about the causes of this epidemic, as well as potential ways of going about solving the issue. We also come across some rather controversial opinions...
The forth episode of the podcast, ‘The one without a structure’ is a candid episode where different conversations are had about different issues. The different topics of conversation ranged from: is the government to blame? What is Youth safety? What are the problem with the education system? Hair!
In this episode, we try to understand what people mean when they say cultural appropriation. This episode inspired by the story of 18 year old Keziah Daum who received backlash after wearing a traditional Chinese dress called a ‘Qipao’ to her high school prom. We were interested in if the backlash was justified or just further attempts of political correctness at play. This topic took us from slavery to diversity and power imbalance. The scholarly team increases as we welcome Ife and Imaree to the podcast. For more information follow the podcast on Instagram @scholarlyconvo…
In this episode recorded at the London Black Pride 2018, we have a conversation about religion and sexuality. Are they two different entities or can they coexist? Questions we attempt to answer in this episode. Follow the podcast on Instagram @scholarlyconvos
The Deception of Makeup-A feminist Act? If women don't wear makeup, it is considered "brave". If they wear too much makeup, they are asking for too much attention or the wrong type of attention. Why and when did beauty and sexism become intertwined? Can wearing makeup ever be a feminist tool or act? That is the topic of conversation on the show's first episode with Yinka and Sadia.…
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