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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Friday Move | BNR
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Manage series 2466786
内容由BNR Nieuwsradio提供。所有播客内容(包括剧集、图形和播客描述)均由 BNR Nieuwsradio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
De meest gezellige vrijdagmiddagborrel op de radio om je weekend mee in te luiden. Met elke week spraakmakende gasten uit de politiek, cultuur en entertainment. Presentatie: Wilfred Genee.
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标记全部为未/已播放
Manage series 2466786
内容由BNR Nieuwsradio提供。所有播客内容(包括剧集、图形和播客描述)均由 BNR Nieuwsradio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
De meest gezellige vrijdagmiddagborrel op de radio om je weekend mee in te luiden. Met elke week spraakmakende gasten uit de politiek, cultuur en entertainment. Presentatie: Wilfred Genee.
…
continue reading
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×The Friday Move met Wilfred Genee. See omnystudio.com/listener for privacy information.
The Friday Move met Wilfred Genee. See omnystudio.com/listener for privacy information.
The Friday Move met Wilfred Genee. See omnystudio.com/listener for privacy information.
The Friday Move met Wilfred Genee. See omnystudio.com/listener for privacy information.
The Friday Move met Wilfred Genee. See omnystudio.com/listener for privacy information.
The Friday Move met Wilfred Genee. See omnystudio.com/listener for privacy information.
The Friday Move met Wilfred Genee See omnystudio.com/listener for privacy information.
The Friday Move met Wilfred Genee See omnystudio.com/listener for privacy information.
The Friday Move met Wilfred Genee. See omnystudio.com/listener for privacy information.
The Friday Move met Wilfred Genee. See omnystudio.com/listener for privacy information.
The Friday Move met Wilfred Genee See omnystudio.com/listener for privacy information.
The Friday Move met Wilfred Genee. See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Dyantha Brooks is de co-host van Wilfred Genee om 1600 uur in de Harbour Club Oost in Amsterdam. Ook praten we over de politiek met ChristeUnie-Kamerlid Don Ceder, Formule 1 met Olav Mol en het medianieuws met Victor Vlam & Lars Duursma. Grand Prix Radio wil graag meedoen aan de veiling van FM-frequenties. Daarom zijn ze begonnen om een investeringsronde te doen. Olav Mol komt er alle over vertellen. Ook blikken we met hem vooruit op Grand Prix van Mexico. In hun nieuwe theatershow ‘Talkshow Pubquiz: nieuws of entertainment?’ duiken mediakenner Victor Vlam en communicatie-expert Lars Duursma in de wereld achter de talkshow. Dit weekend is de kickoff van de viering van het 750-jarig jubileum van de stad Amsterdam. Een jaar dat vol staat met bijzondere festiviteiten in en rond de stad. Programmadirecteur van Amsterdam 750 Sietse Bakker vertelt erover. De politieke week nemen we door met Don Ceder, Tweede Kamerlid van de ChristenUnie. Popfotograaf Govert de Roos is te gast. David Bowie, Prince & Bob Marley, hij heeft ze allemaal voor de lens gehad. Zijn werk is vastgelegd in het boek; Detroit Nov 4th 1984. Hij fotografeerde als enige Prince tijdens zijn Legendarische Purple Rain Tour. See omnystudio.com/listener for privacy information.…
The Friday Move vanuit Eindhoven. See omnystudio.com/listener for privacy information.
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