Mobile Presence podcast

#Business #Marketing #WMR.FM #App Marketing

6:47

Was she the victim of foul play, an accident, or did she choose to disappear? In this episode of The Vanished, we retrace Diana’s last known movements, strange witness accounts, and the lingering mystery that has never been solved or.. was never meant to be solved.

Mobile Presence

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The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

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546集单集

Mobile Presence

updated 2年之前

系列首页•Feed

Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

546集单集

#Business #Marketing #WMR.FM #App Marketing

所有剧集

1
Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals 45:00

2 years之前45:00

45:00

If you want your FinTech app to thrive, perfect your lifestyle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In episode #484, our host Peggy Anne Salz questions Girotra on best practices for FinTech apps to increase user retention and meet engagement goals. Girotra implores marketers to leverage market cycles, personalize communications, and get creative with metrics while he announces Abound – a neobank for Indian expats who live outside the subcontinent. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Influential’s Ryan Detert On How Marketers Can Match Up With Influencers That Elevate Brand And Revenues 38:11

3 years之前38:11

38:11

There are influencers for every brand – but not every influencer is a good match. In episode #483, our host Peggy Anne Salz asks Ryan Detert , CEO of Influential , the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his vision of the Creator Economy and weighs in on the importance of authenticity in influencer marketing. He also offers actionable advice for getting the most value out of influencer relationships, including nano-influencers and micro-influencers. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Surprising Shortcuts From Jarrett Thomas To Polish Your Personal Brand And Power Effective B2B Marketing 34:41

3 years之前34:41

34:41

Personal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In episode #482, our host Peggy Anne Salz asks Jarrett Thomas , a social media consultant, influencer and host of the personal branding podcast More Than a Title . It’s a candid and humorous exchange when Jarrett draws from personal experience and more than a decade in digital sales to share how companies can grow leads (and revenues) by empowering employees to build personal brand. He also speaks openly about overcoming imposter syndrome and steps you can take to ensure your voice is authentic and rises about the noise. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Lessons From The Gaming Industry On Creating Viral Hits That Build Communities 36:24

3 years之前36:24

36:24

The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. In episode #481, our host Peggy Anne Salz asks Shawn Silverman, Social Marketing Leader at Brand Authors and former social media and community manager for brands like Square Enix, Blizzard, and Twitch, about creating viral content that takes off. Shawn will also share ideas for building conversations with social content for brands of every size. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
ConsultMyApp’s Mike Rhodes Shares Strategies For Becoming A Revenue Machine 39:18

3 years之前39:18

39:18

If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes , CEO and Founder of ConsultMyApp (CMA). In episode #480, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing companies are under pressure to deliver value faster. This, he says, means expanding beyond acquisition to ensure new users stay loyal to your app. Mike, whose company counts General Motors and Trainline among its clients, also walks us through maturity tools and key questions to ask about your adtech and CRM. Finally, he shares his favorite mantra (big businesses are missing tech, and small businesses are missing process) and offers smart advice you can follow to up your game. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
How Streaming Platform ZEE5 Global Goes Beyond A/B Testing To Achieve Stellar Results 36:53

3 years之前36:53

36:53

How did ZEE5 Global build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company’s hand is a unique approach to A/B testing that allows the company to change and customize campaigns and offers with just a simple drag-and-drop. In episode #479, part of the special retention marketing series sponsored by CleverTap , our host Peggy Anne Salz speaks with Vinay Iyengar , Vice President - Head of User Growth and B2C revenue at ZEE5 Global . He delves into what he calls “ABC testing” and reveals the real metrics marketers must track. He also takes on a world tour of local tastes and how simple tweaks can make ad creatives more appealing and effective. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Keep It Simple! Meesho On Creating Shopping Experiences That Turn Browsers Into Buyers [Part 2 of 2] 24:43

3 years之前24:43

24:43

How do you make a great product, tailor it to your target audience and make sure shoppers keep coming back? It’s a tall order, but Meesho , the ecommerce app also crowned the breakout app of 2022 , shares how focusing on personalization (and price) converts window shoppers into loyal buyers. In episode #478, part two of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala , Chief Product Officer at Meesho, the Softbank-backed online reselling platform that enables anyone to start a business without investment. Kirti also shares how you can keep the shopper experience simple and memorable by knowing where to place visual cues and when to deliver push notifications to clinch the sale. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Listen Or Die: Ecommerce App Meesho On The Importance Of Hearing Your Customers [Part 1 of 2] 18:48

3 years之前18:48

18:48

Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho , a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In episode #477, part one of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala , Meesho Chief Product Officer, about innovative marketing approaches paying huge dividends. He shares why “Listen or Die” is the golden rule at Meesho. He also reveals the benefits of following a disruptive strategy that puts lower pricing ahead of convenient commerce. (Watch out for part 2, where we talk about effective push notifications and how to deliver shopping experiences that are off the charts.) Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Tim Hyde Shares The Secrets Behind Effective Facebook Ads 37:55

3 years之前37:55

37:55

With 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In episode #476, our host Peggy Anne Salz speaks with Tim Hyde , CEO and Founder of TWH Media , a social media marketing company that’s worked with Amazon, Dreamworks, and Adidas. He shares his experience being the biggest independent spender on Facebook ads in Europe, and what marketers should be doing to make their ads drive consumer connection and conversion. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Surprising Alternatives To Grow Your Gaming App 38:46

3 years之前38:46

38:46

VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In episode #475, our host Peggy Anne Salz speaks with Martin Macmillan , CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter in VC funding and busts myths regarding what gaming giants are really worth. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Mobile App Video Ads: Appagent’s How-To On How To Wow Your Audience In 5 Seconds Or Less 29:59

3 years之前29:59

29:59

You’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In episode #474, our host Peggy Anne Salz talks with Peter Fodor , Founder and CEO of AppAgent , an award-winning app marketing agency. His recent ebook outlines how to get the best ideas for ad creatives and what the best practices are when creating video ads for mobile apps. Grab his ebook from the AppAgent website . Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Keep On Trackin’: Replai Shares AI-Driven Analytics To Optimize Your Video Ads 30:42

3 years之前30:42

30:42

Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In episode #473, our host Peggy Anne Salz talks with Joao Viera da Costa , CEO of Replai , an AI-driven video analytics company. Discover how their automated tagging system makes it possible to track videos by frame so you can pinpoint exactly what audiences want to see or where they drop off. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Yodel Mobile’s Mick Rigby on Getting Your App Onto the Infinite Growth Loop 31:56

3 years之前31:56

31:56

Growth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In episode #472, part of the special retention marketing series sponsored by CleverTap , Mick Rigby , CEO of Yodel Mobile, talks about the Infinite App Growth Loop. Drawing from his long track record and how using this framework any app can launch and scale their app and, more importantly, keep users coming back. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Best-Selling Author And Futurist Byron Reese On The Power Of Brand Storytelling 29:42

3 years之前29:42

29:42

As humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives that resonate with their audiences? In episode #471, our host Peggy Anne Salz talks with Byron Reese , author of the upcoming book Stories, Dice, and Rocks That Think . He shares insight into how stories have driven the growth and development of human culture, and he outlines tips on how you can tell stories that persuade your customers to take action. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Tilting Point’s Hunter Bulkeley Talks Profits, Purpose And How To Keep Players Engaged 34:08

3 years之前34:08