How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep

2X eCommerce Podcast

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4M ago 50:25

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Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. Pradeep

In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty.

(00:00) - How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep
(03:01) - Dr. Pradeep's Background and Insights
(14:04) - Practical Applications of Neuroscience
(20:43) - Leveraging Non-Conscious Consumer Data
(26:40) - Practical Application of Non-Conscious Messaging
(27:51) - The Pitfalls of Mining Social Media
(28:32) - Understanding and Creating Desire
(35:54) - Mass Personalization at Scale
(40:57) - Integrating Non-Conscious Data into Marketing
(44:33) - Leveraging Sensory.AI Solutions
(46:35) - Final Thoughts and Practical Steps

Resources mentioned:

Sensory AI: Explore Dr. Pradeep’s neuroscience-powered Gen AI platform for crafting personalized marketing strategies: sensory.ai
Book: Neuro AI by Dr. A.K. Pradeep: Winning the Mind of Consumers with Neuroscience Powered Gen AI – A guide to leveraging neuroscience and AI in marketing, Available on Amazon: https://amzn.to/4eMRM7T

Creators & Guests

Kunle Campbell - Host
Dr. A.K. Pradeep - Guest

Connect with 2X eCommerce:

Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

Buy on Amazon → https://amzn.to/3ybY6WS
Buy on Walmart → https://bit.ly/3swOuDe
Buy on Kogan Page → https://bit.ly/44DylLn
Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
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