It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
内容由2x eCommerce and Kunle Campbell提供。所有播客内容（包括剧集、图形和播客描述）均由 2x eCommerce and Kunle Campbell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
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The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)
Manage episode 419440023 series 2394134
内容由2x eCommerce and Kunle Campbell提供。所有播客内容（包括剧集、图形和播客描述）均由 2x eCommerce and Kunle Campbell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion covers Performance Max campaigns, cost caps, and mastering creative testing. Sam and Kunle also explore the synergy between Google and Meta advertising platforms, emphasizing the importance of maintaining a consistent marketing budget as a percentage of revenue. Sam shares practical tips on building content and engaging with your audience to stay ahead in a competitive market.
Listeners will learn how to effectively use Performance Max campaigns on Google to capture demand and the benefits of using cost caps on Meta for efficient budget allocation. Sam offers guidance on setting up successful retargeting strategies, leveraging dynamic creative, and balancing automated tools with manual oversight. The episode concludes with Sam's perspective on future trends in digital marketing and his advice for businesses to prepare for the rest of 2024.
Chapters:
Guest’s Links:
- Website: Sam's Agency: The Moonlighters Website
- LinkedIn: Sam’s LinkedIn Profile
- Twitter: Sam’s Twitter Handle
- Instagram: Sam’s Instagram Handle
- Other Links: none mentioned
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here.
Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests
- Kunle Campbell - Host
- Sam Piliero - Guest
528集单集
分享
Manage episode 419440023 series 2394134
内容由2x eCommerce and Kunle Campbell提供。所有播客内容（包括剧集、图形和播客描述）均由 2x eCommerce and Kunle Campbell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion covers Performance Max campaigns, cost caps, and mastering creative testing. Sam and Kunle also explore the synergy between Google and Meta advertising platforms, emphasizing the importance of maintaining a consistent marketing budget as a percentage of revenue. Sam shares practical tips on building content and engaging with your audience to stay ahead in a competitive market.
Listeners will learn how to effectively use Performance Max campaigns on Google to capture demand and the benefits of using cost caps on Meta for efficient budget allocation. Sam offers guidance on setting up successful retargeting strategies, leveraging dynamic creative, and balancing automated tools with manual oversight. The episode concludes with Sam's perspective on future trends in digital marketing and his advice for businesses to prepare for the rest of 2024.
Chapters:
Guest’s Links:
- Website: Sam's Agency: The Moonlighters Website
- LinkedIn: Sam’s LinkedIn Profile
- Twitter: Sam’s Twitter Handle
- Instagram: Sam’s Instagram Handle
- Other Links: none mentioned
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here.
Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests
- Kunle Campbell - Host
- Sam Piliero - Guest
528集单集
All episodes
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类似 2X eCommerce Podcast 的节目
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
