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内容由Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski提供。所有播客内容(包括剧集、图形和播客描述)均由 Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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238 (Sell) Asking The Right Questions on Cold Calls (Josh Braun, Braun Training)

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Manage episode 432766858 series 2782528
内容由Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski提供。所有播客内容(包括剧集、图形和播客描述)均由 Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

FOUR ACTIONABLE TAKEAWAYS

  • Start by assuming the prospect has researched your solution if they say yes suggest a common objection why they didn't pursue it, if they say no then ask a question to highlight a knowledge gap
  • When explaining your solution, emphasize the before state and the problems associated with it to create contrast with your solution's end-state
  • Ask about specific situations to accurately identify the exact problems the prospect is facing
  • Learn and practice delivering problem stories that are tailored to each potential situation your buyers may be in

PATH TO PRESIDENT’S CLUB

  • Founder, Braun Training
  • Former Head of Sales @ Basecamp
  • Former VP of Inside Sales @ Jellyvision

RESOURCES DISCUSSED

  continue reading

370集单集

Artwork
icon分享
 
Manage episode 432766858 series 2782528
内容由Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski提供。所有播客内容(包括剧集、图形和播客描述)均由 Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

FOUR ACTIONABLE TAKEAWAYS

  • Start by assuming the prospect has researched your solution if they say yes suggest a common objection why they didn't pursue it, if they say no then ask a question to highlight a knowledge gap
  • When explaining your solution, emphasize the before state and the problems associated with it to create contrast with your solution's end-state
  • Ask about specific situations to accurately identify the exact problems the prospect is facing
  • Learn and practice delivering problem stories that are tailored to each potential situation your buyers may be in

PATH TO PRESIDENT’S CLUB

  • Founder, Braun Training
  • Former Head of Sales @ Basecamp
  • Former VP of Inside Sales @ Jellyvision

RESOURCES DISCUSSED

  continue reading

370集单集

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