Online Digital Marketing Today podcast

20:20

This Podcast has been provided from a transcript that outlines the benefits of local businesses creating community directories. EarningCoach Marketing explains how this strategy helps businesses become trusted community resources, boosting their visibility and reputation. The key is providing value by connecting people with solutions, fostering relationships and driving referrals. The discussion covers implementation through a "dual promotion approach" and emphasizes tracking engagement metrics like website traffic and user interaction. The overall strategy focuses on authentic community contribution to naturally gain marketing advantages and establish the business as a go-to resource. The advice is to start by surveying trusted local businesses to form a strong foundation for the directory. If you are a Digital Marketing Agency or local business leader and want to learn more ore want to sponsor an Online Directory please contact us and schedule an appointment at https://calendly.com/mdrobes. We will go over all the details of becoming the "Go To Business" to build a strong business network. Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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THE SECRET TO UNLOCKING B2B GROWTH 18:46

12天之前18:46

18:46

The Go-To-Market Cheat Code" explores the power of strategic partnerships in B2B sales, challenging traditional digital marketing approaches. It suggests that trust and relationships are critical for sustainable growth, especially as buyers become wary of generic online content. The book emphasizes building genuine human connections and creating mutual value through partner ecosystems. It offers insights on identifying ideal partners, operationalizing relationships, and fostering a collaborative culture for successful exits and long-term business prosperity. It analyzes metrics such as Customer Acquisition Cost and Customer Lifetime Value to evaluate collaboration effectiveness and financial impacts. Author testimonials highlight the critical role strategic alliances play in increasing sales and revenue. The material advocates for a shift toward genuine engagement and strategic alliances. Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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AI Business Trends 2025 7:20

18天之前7:20

7:20

AI Business Trends 2025 This Deep Dive highlights the increasing use of AI-powered customer agents to enhance customer service. These virtual assistants, such as those used by Best Buy, expedite issue resolution and provide personalized support across various channels. The discussion points out that companies are using gen AI to understand customer needs and address their concerns in a timely manner. Google Cloud's Customer Engagement Suite exemplifies the use of multiple agents working together, while companies such as BrainLogic are creating customized AI assistants, like Zapia, tailored for specific regions. This indicates a trend toward AI agents improving efficiency and personalization in customer interactions. Looking to bring your business into the year 2025? Book a discovery call with my team at https://calendly.com/mdrobes. We will educate and demo the power of adding chatbots for more efficient communication. Take the next step and book your call now and receive a 25% discount! Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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Evolving Digital Marketing Strategies: "The Everysearch Era" 14:11

6 weeks之前14:11

14:11

This "Deep Dive Podcast" discusses the evolution of digital marketing, highlighting the shift from a linear marketing funnel to an " Everysearch " approach. This new paradigm emphasizes understanding consumer behavior across all searchable platforms, including social media, to create more targeted and effective marketing campaigns. The importance of leveraging data, AI, and platform-specific content is stressed, as is the need for agility and adaptability in response to changing consumer trends. Ultimately, success in this new era requires a holistic, audience-first strategy that integrates across search, social, and e-commerce. Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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Optimizing Your Google Business Profile 25:31

6 weeks之前25:31

25:31

This podcast focuses on the importance of optimizing a Google Business Profile (GBP) for local businesses. It emphasizes the benefits of regular updates, highlighting increased visibility, customer engagement, and revenue generation. The text strongly advocates for hiring a professional agency to manage the GBP, citing time savings, expert optimization, and access to data-driven insights as key advantages. If your business needs an expert in optimizing your Google business Profile, EarningCoach Marketing is one you can count on and is currently offering a limited-time discounted service for GBP management. Want to learn more? Schedule a 15 minute discovery call to find out how they can help. Calendar found at https://calendly.com/mdrobes Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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Social Media Marketing Strategies for Small Businesses in 2025 21:24

7 weeks之前21:24

21:24

This "Deep Dive" comprises three main sections focusing on social media marketing strategies for small businesses. The first section emphasizes the numerous benefits of social media marketing, including enhanced brand visibility, targeted advertising, cost-effectiveness, community building, and real-time feedback. The second section details best practices for creating engaging social media content in 2025, such as prioritizing visual content, incorporating interactive elements, and maintaining authenticity. The third section further explores effective ways to use interactive content to increase audience engagement, including visual experiences, participatory content, and shoppable features. Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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Landing Local Clients: The Attention-First Method 14:41

7 weeks之前14:41

14:41

This Deep Dive Podcast, "The Attention First Method," ( a guide shared by David California) presents a strategy for local marketing agencies to acquire clients without cold-calling. The core concept involves showcasing local businesses on the agency's social media, providing genuine value by increasing their visibility. This builds trust and relationships , naturally leading to client conversations and long-term partnerships. The method details a step-by-step system including spotlight creation, automation, and a targeted boosting strategy on Facebook. Ultimately , it advocates for a long-term approach focused on building community connections rather than aggressive sales tactics. What core challenges hinder local agency visibility and client acquisition? How does the "Attention First Method" differ from traditional agency approaches? These are just 2 questions this guide shares. Like our "Deep Dive Podcasts"? Find them on Apple and Spotify and subscribe to our channel. So instead of downloading each episode you can listen to it directly. Happy Listening. Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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Mastering Marketing Efficiency with the 80/20 Rule 17:38

8 weeks之前17:38

17:38

This podcast episode discusses Perry Marshall's book, 80/20 Sales and Marketing , which explains the Pareto Principle (80/20 rule). The core concept is that 80% of results stem from 20% of efforts. The episode details how marketers can use this principle to improve efficiency by focusing on high-impact activities , such as targeting top customers and automating low-value tasks. Real-world examples illustrate how identifying and concentrating on this crucial 20% leads to increased profitability and productivity. The episode encourages listeners to regularly re-evaluate their efforts to maintain this efficient approach. Want to read more about this process. Buy the book 80/20 by Perry Marshall on Amazon. Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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"Super Fans" book review by Pat Flynn 7:22

8 weeks之前7:22

7:22

Pat Flynn's Super Fans book advocates for cultivating a loyal customer base who become brand advocates, not just buyers. The book emphasizes building genuine relationships to foster long-term engagement and support. Flynn provides actionable strategies for connecting with audiences, offering unique experiences, and creating a sense of community. This approach, the book argues, generates powerful word-of-mouth marketing and brand loyalty far exceeding the impact of paid advertising. Ultimately, Super Fans posits that focusing on devoted customers is crucial for sustainable business growth in the competitive online marketplace. Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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AI and the Future of Digital Marketing 8:41

9 weeks之前8:41

8:41

This episode of Online Digital Marketing Today explores the impact of artificial intelligence (AI) on digital marketing. The first two sources analyze how AI is automating tasks, improving data analysis, and personalizing campaigns, ultimately changing job roles but not eliminating the need for human marketers. The third source focuses on how small marketing teams can leverage AI tools like ChatGPT, Hootsuite, and others to enhance efficiency, reduce costs, and improve campaign quality, ultimately increasing their competitive advantage. Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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The Start Of 2025 and a Review Of "Big Goals" by Caroline Miller 25:18

9 weeks之前25:18

25:18

I thought that this subject was perfect for the start of a New Year. Caroline's approach is quite unique and is worth following. Please take the time to listen and if you enjoyed this episode please subscribe to our channel. Caroline Adams Miller's book, Big Goals , offers a science-backed approach to goal setting, contrasting with traditional methods. The book introduces the BRIDGE methodology, emphasizing "good grit" and a shift from performance to learning goals. It differentiates between performance and learning goals, highlighting the importance of challenging, specific goals. Furthermore, it discusses the role of process goals in maintaining motivation for outcome goals, and explores how habit goals foster consistency and long-term success through incremental progress. Ultimately, the text explores various goal-setting strategies to achieve personal and professional growth. Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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2025 State Of digital Marketing 19:07

9 weeks之前19:07

19:07

This Podcast Deep Dive analyzes the impact of artificial intelligence (AI) on digital marketing in 2024 and forecasts its continued influence in 2025. It examines key trends such as the rise of short-form video, the importance of first-party data, and the ethical considerations surrounding AI. The sources detail how AI is revolutionizing personalization, content creation, and automation in various marketing channels, including email, social media, and search engine optimization (SEO). Furthermore, it addresses the challenges of implementing AI-driven personalization, such as data quality issues, cost, and ethical concerns. Finally, the text highlights the potential of AI-powered digital assistants to enhance customer interactions and streamline marketing operations. Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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Google Reviews: Building Your Online Reputation 10:52

9 weeks之前10:52

10:52

LOCAL REVIEWS ON GOOGLE BUSINESS PROFILE (GBP) AREN’T JUST A NICE BONUS—THEY’RE A MAJOR TRUST SIGNAL. WHEN POTENTIAL CUSTOMERS SEARCH FOR SERVICES LIKE YOURS, THEY’LL SEE YOUR AVERAGE STAR RATING AND SKIM THROUGH REVIEWS RIGHT AWAY. IF THEY LIKE WHAT THEY SEE, CHANCES ARE THEY’LL BOOK AN APPOINTMENT OR MAKE A PURCHASE. IF THEY SENSE TROUBLE, THEY’LL MOVE ON TO YOUR COMPETITOR IN TWO CLICKS OR LESS. HERE’S A CRAZY STAT: **91% OF CONSUMERS** SAY THEY REGULARLY READ ONLINE REVIEWS BEFORE BUYING OR SCHEDULING A SERVICE. THAT’S BASICALLY EVERYONE! SO IF YOUR REVIEWS PAGE LOOKS LIKE A GHOST TOWN, OR WORSE, A BATTLEGROUND OF NEGATIVE EXPERIENCES, IT CAN SERIOUSLY HURT YOUR CREDIBILITY. Listen in now on our team's podcast - Reviews: Why They Are Important For Every Business! Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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Mastering AI Prompt Engineering for Marketing - Review 14:14

11 weeks之前14:14

14:14

Adriano Damiao's Mastering AI Prompt Engineering teaches users how to write effective prompts for AI tools like ChatGPT. The book covers various prompt types, including basic informational, creative idea generation, Chain of Thought (CoT), and Reasoning and Correction (ReAct) prompts , showing how these improve AI-generated content. The text highlights the benefits for digital marketing agencies, such as increased efficiency, enhanced creativity, improved content quality, and better campaign optimization . Specific examples illustrate how different prompt types help with tasks like content creation, data analysis, and customer engagement. Ultimately, the book aims to empower users to leverage AI's capabilities for improved marketing results. Prompt engineering can significantly improve campaign effectiveness and ROI for digital marketing agencies by enabling them to leverage AI more effectively. Here's how: Optimized Campaign Performance: Advanced prompts, like Chain of Thought (CoT) and Reasoning and Correction (ReAct), empower agencies to develop more effective strategies. They guide the AI to think step-by-step and self-correct, ensuring outputs are well-structured and nuanced. This leads to more insightful campaign strategies, refined customer personas, and ultimately, improved results. Real-Time Adaptation and Optimization: AI can analyze performance data from digital campaigns swiftly, allowing agencies to make real-time adjustments and optimize results. This ensures marketing efforts are continuously improving and yielding the best outcomes, directly impacting ROI. Enhanced Customer Insights: Agencies gain valuable insights by using AI to analyze customer behavior, preferences, and interactions. AI can generate reports and recommendations based on data, enabling agencies to refine marketing strategies and target the right audience effectively. This focused targeting improves campaign relevance and results in better ROI. Personalization: AI, guided by well-crafted prompts, helps agencies create personalized content for specific customer segments. This personalization increases engagement and conversion rates as it addresses the unique needs and interests of the target audience, leading to more effective campaigns and a higher return on investment. By mastering prompt engineering techniques, marketing agencies can harness the power of AI to optimize campaigns, gather customer insights, personalize content, and adapt strategies in real-time, all of which contribute to improved campaign effectiveness and a greater return on investment. Send us a text Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/…

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Robert Cialdini's Influence: Mastering Persuasion in Business 15:49

11 weeks之前15:49