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One of the Most Important Things You Can Do To Reach Sales Superiority
Manage episode 401191485 series 3553680
内容由Lorin Bristow and Rick Wimberly, Lorin Bristow, and Rick Wimberly提供。所有播客内容（包括剧集、图形和播客描述）均由 Lorin Bristow and Rick Wimberly, Lorin Bristow, and Rick Wimberly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Hosts Lorin Bristow and Rick Wimberly have been selling and marketing together for years, with lots of successes and tens of millions of dollars sold. They've learned that one of the most important things a sales team can do is get real good at discovery at a sales discovery process.
Studies show sales teams that focus on improving discovery are up to 200% more likely to hit quota. Face it, sales quotas don't go down; close rates are carefully scrutinized; and there's not a lot of tolerance from higher-ups when sales forecasts are missed.
In this episode, Lorin and Rick share a story about bad discovery, and one about good.
To help satisfy a for efficiency, "5 1/2 Minutes to Sale Superiority" provides concise episodes that can be easily consumed. Our experienced, successful selling and marketing hosts get to the point quickly and clearly. Play the episode during a sales meeting. Listen during a short break, in-between meetings or on a commute.
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