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Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands
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Website performance isn’t just a technical concern—it’s a game-changer for eCommerce success. In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Jono Alderson, a leading technical SEO consultant, to unravel the complex yet critical role of site speed in driving conversions and improving search engine rankings. Jono shares fascinating studies demonstrating how mere milliseconds in page load times can influence customer behavior, detailing how faster websites capture more attention and drive higher revenue. He also introduces listeners to Google’s Core Web Vitals, explaining how these benchmarks offer a clear, actionable path to enhancing site performance.
Jono takes a deep dive into the most common culprits of slow websites, like unoptimized images, excessive fonts, and bloated tracking scripts, while providing practical strategies to address each issue. From choosing the right image formats to implementing better tag management systems, he lays out a roadmap for eCommerce brands to deliver lightning-fast user experiences. The conversation also covers the importance of balancing visually stunning designs with performance goals, helping brands make informed trade-offs that maintain both functionality and speed.
Beyond the technical details, this episode emphasizes the broader business and ethical benefits of a faster site. Jono highlights how speed enhances brand perception, fosters customer loyalty, and even reduces the environmental impact of data transmission, aligning with sustainability goals. Whether you’re a brand owner or a marketing manager, this episode is packed with valuable insights and actionable tips to help you outpace competitors and thrive in a crowded digital marketplace.
Episode Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Jono Alderson LinkedIn: https://www.linkedin.com/in/jonoalderson/
https://www.stryde.com/website-performance-for-conversions-rankings/
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