Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
内容由GreenMellen提供。所有播客内容(包括剧集、图形和播客描述)均由 GreenMellen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Player FM -播客应用
使用Player FM应用程序离线!
使用Player FM应用程序离线!
B2B vs B2C: Why They’re More Similar Than You Think
Manage episode 374497914 series 2362023
内容由GreenMellen提供。所有播客内容(包括剧集、图形和播客描述)均由 GreenMellen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Marketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, they’re not as different as you might think. Listen in as we compare and contrast these two types of companies (plus a few more).
What are the biggest differences between B2B & B2C marketing?- In case of acronym confusion, “business to business” and “business to consumer”.
- B2B would be the company trying to sell cups to Starbucks.
- B2C is Starbucks marketing to consumers.
- They’re in a very different state.
- B2B generally has specific goals, budgets and timelines.
- B2C is often more spontaneous. You may have a budget, like for a new laptop, but often it’s low-ticket items.
- At the end of the day, they’re all humans.
- If we’re “working with Starbucks”, it’s not a faceless company. We might be working with Jennifer or Steve, not with “Starbucks”.
- It’s a different area of expertise, and simply what we’ve chosen.
- We know how to make a difference for B2B firms.
- Solid B2C marketing is crucial (see: every TV ad), but is a very different approach.
- D2C - Direct to Consumer, like Warby Parker
- C2C - Customer to Customer, like Etsy
- B2G - Business to Government, like some construction firms
- B2E - Business to Employee, like some online insurance companies.
- Probably many others as well.
72集单集
Manage episode 374497914 series 2362023
内容由GreenMellen提供。所有播客内容(包括剧集、图形和播客描述)均由 GreenMellen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Marketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, they’re not as different as you might think. Listen in as we compare and contrast these two types of companies (plus a few more).
What are the biggest differences between B2B & B2C marketing?- In case of acronym confusion, “business to business” and “business to consumer”.
- B2B would be the company trying to sell cups to Starbucks.
- B2C is Starbucks marketing to consumers.
- They’re in a very different state.
- B2B generally has specific goals, budgets and timelines.
- B2C is often more spontaneous. You may have a budget, like for a new laptop, but often it’s low-ticket items.
- At the end of the day, they’re all humans.
- If we’re “working with Starbucks”, it’s not a faceless company. We might be working with Jennifer or Steve, not with “Starbucks”.
- It’s a different area of expertise, and simply what we’ve chosen.
- We know how to make a difference for B2B firms.
- Solid B2C marketing is crucial (see: every TV ad), but is a very different approach.
- D2C - Direct to Consumer, like Warby Parker
- C2C - Customer to Customer, like Etsy
- B2G - Business to Government, like some construction firms
- B2E - Business to Employee, like some online insurance companies.
- Probably many others as well.
72集单集
Alle episoder
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。