EP349 The Consistency Code Joe Fairless on Scaling Your Real Estate Business

A Canadian Investing in the U.S. with Glen Sutherland

This podcast interview between Glen Sutherland and Joe Fairless touches on several key insights for those looking to get into real estate investing, particularly through podcasts and attracting investors. Starting a Podcast: Joe reflects on the importance of starting a podcast to build a brand, even if the beginning is slow. He mentions how a podcast can be a tool to connect with experts and share knowledge. He emphasizes consistency, noting how it took him thousands of episodes to gain traction. His advice to Glenn was to keep pushing through challenges and not give up, as this persistence can eventually lead to success. Content Sharing: Joe also advises that authenticity is crucial in content creation. He believes in giving value to your audience without holding back, following the philosophy "The secret to living is giving." He believes that providing value creates a sense of abundance and reciprocity, making it easier to build relationships with your audience and potential investors. Raising Money: When it comes to raising funds, Joe suggests that a podcast or public platform could be an excellent way to attract investors, but it’s crucial to first have a solid business plan and team. He also advises making connections by leveraging personal and professional networks. Instead of targeting the wealthiest individuals, focus on connecting with the "social leaders" within your networks, as they can help bring in additional investors. Attracting Accredited Investors: Joe defines an accredited investor as someone who meets specific income or net worth thresholds (e.g., $250,000 in annual income or a $1 million net worth, excluding their primary residence). These investors are key when it comes to raising capital for deals like real estate syndications, particularly under a 506(c) offering, which allows the general solicitation of accredited investors. Real Estate Market Outlook: Despite some concerns about the current market, Joe remains optimistic about purchasing multifamily properties due to the favorable supply-demand dynamic. He advises considering the specific submarkets, but overall, multifamily real estate remains a solid long-term investment, especially when supply is limited and demand remains strong. In summary, Joe’s approach emphasizes persistence, giving value, and focusing on relationship-building, whether through podcasts or other channels, to attract the right investors for real estate ventures.