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内容由a16z and Andreessen Horowitz提供。所有播客内容(包括剧集、图形和播客描述)均由 a16z and Andreessen Horowitz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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a16z Bio + Health #19: Going B2C2B in Digital Health

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Manage episode 305829395 series 2868146
内容由a16z and Andreessen Horowitz提供。所有播客内容(包括剧集、图形和播客描述)均由 a16z and Andreessen Horowitz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
  • Who is your "B" and who is your "C"? [2:02]
  • Why did they choose B2C2B? [6:36]
  • How did they craft their enterprise story? [11:42]
  • Does going B2C2B increase CAC (customer acquisition costs)? [16:56]
  • Three things to build an enterprise story around [22:26]
  • How did their choice of B2C2B impact investor conversations? [34:23]
  • What mix of consumer vs. healthcare talent did they need? [40:42]

For more on the new digital health go-to-market, visit a16z.com/digital-health-builders. And for more great a16z Bio shows on Clubhouse, follow the a16z bio club.

  continue reading

137集单集

Artwork
icon分享
 
Manage episode 305829395 series 2868146
内容由a16z and Andreessen Horowitz提供。所有播客内容(包括剧集、图形和播客描述)均由 a16z and Andreessen Horowitz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
  • Who is your "B" and who is your "C"? [2:02]
  • Why did they choose B2C2B? [6:36]
  • How did they craft their enterprise story? [11:42]
  • Does going B2C2B increase CAC (customer acquisition costs)? [16:56]
  • Three things to build an enterprise story around [22:26]
  • How did their choice of B2C2B impact investor conversations? [34:23]
  • What mix of consumer vs. healthcare talent did they need? [40:42]

For more on the new digital health go-to-market, visit a16z.com/digital-health-builders. And for more great a16z Bio shows on Clubhouse, follow the a16z bio club.

  continue reading

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