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内容由Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber提供。所有播客内容(包括剧集、图形和播客描述)均由 Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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ABM Readiness: Eric Gruber and Tracy Wehringer Show How to Assess Your Content for ABM

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Manage episode 390010545 series 2828523
内容由Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber提供。所有播客内容(包括剧集、图形和播客描述)均由 Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

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Most content does not support ABM nor sales and it's because most teams are skipping a very important step that must be done before you even assess your content to see what's missing. On this ABM Done Right Podcast, Tracy Wehringer (CEO and CMO at Moonshot Strategy) and Eric Gruber (CEO of Personal ABM) share the steps that teams should take when doing an ABM content assessment -- and what they should be looking for. They also discuss the content that's needed for accounts that get stuck in the pipeline, for GTM teams that struggle to go upmarket, and for those accounts that continue to choose legacy platforms over you.

  continue reading

97集单集

Artwork
icon分享
 
Manage episode 390010545 series 2828523
内容由Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber提供。所有播客内容(包括剧集、图形和播客描述)均由 Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Send us a text

Most content does not support ABM nor sales and it's because most teams are skipping a very important step that must be done before you even assess your content to see what's missing. On this ABM Done Right Podcast, Tracy Wehringer (CEO and CMO at Moonshot Strategy) and Eric Gruber (CEO of Personal ABM) share the steps that teams should take when doing an ABM content assessment -- and what they should be looking for. They also discuss the content that's needed for accounts that get stuck in the pipeline, for GTM teams that struggle to go upmarket, and for those accounts that continue to choose legacy platforms over you.

  continue reading

97集单集

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