How Teams Are Failing To Take A Blue Ocean Approach When It Comes To ABM ABM Done Right - A Personal ABM podcast

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Business Marketing Eric Gruber Kristina Jaramillo MBA Kristina Jaramillo And Eric Gruber

内容由Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber提供。所有播客内容（包括剧集、图形和播客描述）均由 Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

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How Teams Are Failing to Take a Blue Ocean Approach When It Comes to ABM

2y ago 5:31

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内容由Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber提供。所有播客内容（包括剧集、图形和播客描述）均由 Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In Blue Ocean Strategy, INSEAD business professors W. Chan Kim and Renée Mauborgne argue that the solution to business growth and success is to operate in an uncontested market. They use the metaphor of a blue ocean to represent an uncontested market, and they contrast it with a red ocean, a marketplace where fierce competition has stained the water with the blood of the combatants.
According to Kim and Mauborgne, crowded markets and red ocean strategies tend to produce minimal profit margins, while blue ocean strategies lead to more profitable growth. In this podcast, Kristina Jaramillo shares how teams should be taking a blue ocean approach when it comes to ABM.

… continue reading

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#Business #Marketing #Eric Gruber #Kristina Jaramillo #MBA #Kristina Jaramillo And Eric Gruber

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How Teams Are Failing to Take a Blue Ocean Approach When It Comes to ABM

ABM Done Right - A Personal ABM Podcast

published 2y ago

分享

MP3•单集首页

内容由Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber提供。所有播客内容（包括剧集、图形和播客描述）均由 Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In Blue Ocean Strategy, INSEAD business professors W. Chan Kim and Renée Mauborgne argue that the solution to business growth and success is to operate in an uncontested market. They use the metaphor of a blue ocean to represent an uncontested market, and they contrast it with a red ocean, a marketplace where fierce competition has stained the water with the blood of the combatants.
According to Kim and Mauborgne, crowded markets and red ocean strategies tend to produce minimal profit margins, while blue ocean strategies lead to more profitable growth. In this podcast, Kristina Jaramillo shares how teams should be taking a blue ocean approach when it comes to ABM.

… continue reading

97集单集

#Business #Marketing #Eric Gruber #Kristina Jaramillo #MBA #Kristina Jaramillo And Eric Gruber

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