Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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Extortion and the dark underbelly of influencer marketing
Manage episode 222534576 series 2403650
内容由Brafton提供。所有播客内容(包括剧集、图形和播客描述)均由 Brafton 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The deep, dark side of influencer marketing is starting to take shape. Jeff and Francis discuss a Wired article that depicts an unregulated, wild wild west scenario where legitimate businesspeople are torpedoed and extorted to be successful. The story discusses Sahara Lotti who started a B2C cosmetics company called Lashify. Lotti was told that she would have to "pay to play" in this market, which included paying influencers upwards of $100k for endorsements. Little did she know, "influencers" are not only paid to endorse products, but also to take down competitor products. This happened to Lotti, in an attempt to torpedo her business. An online war ensued, resulting in light being shed on the mafia-esque nature of influencer marketing on Instagram. Data ownership! Make sure you check your contracts with your marketing vendors so that you own your analytics data and your website login details. It's a damned good thing Google didn't roll out comments for ALL Google searches. Fortunately it's going to be limited to sports scores. Red Dead Redemption has a hilarious feature that watches you crash your horse into everything, all in cinematic glory. Francis explains "cowboy time, and the incredible amount of time he sinks into this game.
…
continue reading
62集单集
Manage episode 222534576 series 2403650
内容由Brafton提供。所有播客内容(包括剧集、图形和播客描述)均由 Brafton 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The deep, dark side of influencer marketing is starting to take shape. Jeff and Francis discuss a Wired article that depicts an unregulated, wild wild west scenario where legitimate businesspeople are torpedoed and extorted to be successful. The story discusses Sahara Lotti who started a B2C cosmetics company called Lashify. Lotti was told that she would have to "pay to play" in this market, which included paying influencers upwards of $100k for endorsements. Little did she know, "influencers" are not only paid to endorse products, but also to take down competitor products. This happened to Lotti, in an attempt to torpedo her business. An online war ensued, resulting in light being shed on the mafia-esque nature of influencer marketing on Instagram. Data ownership! Make sure you check your contracts with your marketing vendors so that you own your analytics data and your website login details. It's a damned good thing Google didn't roll out comments for ALL Google searches. Fortunately it's going to be limited to sports scores. Red Dead Redemption has a hilarious feature that watches you crash your horse into everything, all in cinematic glory. Francis explains "cowboy time, and the incredible amount of time he sinks into this game.
…
continue reading
62集单集
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