Today’s consumers demand frictionless experiences in everything from smooth connections between digital and physical channels, to fulfillment, all the way to a speedy checkout and return process. With technology serving as the engine that powers these engagements, retail IT leaders play a critical role in delivering on those demands. Learn how you can reduce friction at your organization by listening to our 6-part podcast series, “Achieving Frictionless Commerce” with our host, a technology and business analyst, and serial founder, based in Silicon Valley, Jeremiah Owyang. Join Jeremiah as he sits down with IT experts from Vertex, a pioneer in tax technology and automation, to discuss what frictionless commerce means today, how you can discover and overcome roadblocks, and what you should do to prepare for future retail growth.