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内容由Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli提供。所有播客内容(包括剧集、图形和播客描述)均由 Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Fender Music’s Evan Jones on growing an already iconic brand

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Manage episode 378077659 series 2823109
内容由Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli提供。所有播客内容(包括剧集、图形和播客描述)均由 Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.

  continue reading

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Artwork
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Manage episode 378077659 series 2823109
内容由Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli提供。所有播客内容(包括剧集、图形和播客描述)均由 Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.

  continue reading

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