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内容由Stew Redwine提供。所有播客内容（包括剧集、图形和播客描述）均由 Stew Redwine 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
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Sonic Truths
Manage episode 439357730 series 3521459
内容由Stew Redwine提供。所有播客内容（包括剧集、图形和播客描述）均由 Stew Redwine 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them how the space is evolving - AND, usually, a round-up of recent audio ads and analysis by host Stew Redwine and each episode's guest - BUT, this episode is a little different.
This is Season 2, Episode 9 of Ad Infinitum, and this episode's title is "Sonic Truths." It discusses the evolution of McDonald's sonic branding and its current and future audio recipes with guest JJ Healan, Vice President of U.S. Marketing, Brand Content, and Culture at McDonald's.
JJ is an expert on brand strategy, content creation, innovative marketing techniques, and a lot of fun! Enjoy listening to what has helped define McDonald's sound over the years: a focus on fan truths, striking the balance of freedom and constraints, and a commitment to collaboration by "sharing the pen."
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
21集单集
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Manage episode 439357730 series 3521459
内容由Stew Redwine提供。所有播客内容（包括剧集、图形和播客描述）均由 Stew Redwine 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them how the space is evolving - AND, usually, a round-up of recent audio ads and analysis by host Stew Redwine and each episode's guest - BUT, this episode is a little different.
This is Season 2, Episode 9 of Ad Infinitum, and this episode's title is "Sonic Truths." It discusses the evolution of McDonald's sonic branding and its current and future audio recipes with guest JJ Healan, Vice President of U.S. Marketing, Brand Content, and Culture at McDonald's.
JJ is an expert on brand strategy, content creation, innovative marketing techniques, and a lot of fun! Enjoy listening to what has helped define McDonald's sound over the years: a focus on fan truths, striking the balance of freedom and constraints, and a commitment to collaboration by "sharing the pen."
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
21集单集
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类似 Ad Infinitum 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
