))
09 - AdUp-Tech & the future of Native Advertising | Lucrecia Capparelli
Manage episode 380056221 series 3521245
内容由Adrian Knoll提供。所有播客内容（包括剧集、图形和播客描述）均由 Adrian Knoll 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, we spoke with Lucrecia Capparelli, a Senior Business Development Manager from AdUp-Techology, and dived deep into the Native Advertising waters.
We described their self-self platform and its capabilities, but mainly we wanted to understand how they see the future of native advertising and how they differ from their competitors such as Taboola and Outbrain.
We got a glimps of how they get access to digital publishers to build a unique and exclusive portfolio (as a part of Axel Springer), thus creating a very attractive offer for paid-media advertisers, especially in the travel industry.
If you're managing PPC or any other form of performance marketing campaigns, tune in to learn more about native advertising and how to use platforms like AdUp-Tech to maximize your media budgets in a smarter way.
We also invite you to share your opinion and experience with us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_nativeadvertising-podcast-programmatic-activity-6955769800618864640-1cVb.
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
27集单集
分享
