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Innovate or Die (with Rishad Tobaccowala)

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Manage episode 313719641 series 3283489
内容由Noor Naseer提供。所有播客内容(包括剧集、图形和播客描述)均由 Noor Naseer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

The word “innovation” gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

On this episode of AdTech Unfiltered, we talk to a seasoned marketer about how to make innovation happen. Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has been a pioneer in the digital marketing space for over 35 years. He’s developed noteworthy agency teams and nurtured tech-first ideas for brands like GM, McDonalds, Disney and United Airlines.

Listen in, as Rishad shares various execution strategies, how to stay ahead of the curve when navigating a career in advertising, and why advertisers who ignore change always lose.

  continue reading

40集单集

Artwork
icon分享
 
Manage episode 313719641 series 3283489
内容由Noor Naseer提供。所有播客内容(包括剧集、图形和播客描述)均由 Noor Naseer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

The word “innovation” gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

On this episode of AdTech Unfiltered, we talk to a seasoned marketer about how to make innovation happen. Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has been a pioneer in the digital marketing space for over 35 years. He’s developed noteworthy agency teams and nurtured tech-first ideas for brands like GM, McDonalds, Disney and United Airlines.

Listen in, as Rishad shares various execution strategies, how to stay ahead of the curve when navigating a career in advertising, and why advertisers who ignore change always lose.

  continue reading

40集单集

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