使用Player FM应用程序离线!
406 Slogans
Manage episode 237096594 series 2518900
The word slogan- (which by the way, is a word ad people never, ever use) derives from the Gaelic “slaugh gairn”, meaning “cry of the host,” or “battle cry.” Slogans were once an advertising staple- the brief, pithy line that embodies a brand and its promise- from “A Little Dab’ll Do Ya” to “Trust your Car to the Man Who Wears the Star,” to- dare we say- “Canada Lives Here.” But nowadays, as Terry O’Reilly explains, the slogan is dying out, as major brands turn from words to sentiments, emotions and icons.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100209_27264.mp370集单集
Manage episode 237096594 series 2518900
The word slogan- (which by the way, is a word ad people never, ever use) derives from the Gaelic “slaugh gairn”, meaning “cry of the host,” or “battle cry.” Slogans were once an advertising staple- the brief, pithy line that embodies a brand and its promise- from “A Little Dab’ll Do Ya” to “Trust your Car to the Man Who Wears the Star,” to- dare we say- “Canada Lives Here.” But nowadays, as Terry O’Reilly explains, the slogan is dying out, as major brands turn from words to sentiments, emotions and icons.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100209_27264.mp370集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。