))
Podcast #28--CMO Fireside Chat: Joakim Wijkstrom, CMO, Perry Ellis, International
Manage episode 152051158 series 1047381
内容由Association of Hispanic Advertising Agencies AHAA提供。所有播客内容（包括剧集、图形和播客描述）均由 Association of Hispanic Advertising Agencies AHAA 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Join us as we dive into the mind of Joakim "Kim" Wijkstrom, CMO of Hispanic-owned Perry Ellis International, Inc. A leading designer, distributor and licensor of men's and women's apparel, accessories and fragrances, PEI has a sophisticated U.S. Hispanic marketing platform. The company owns multiple internationally recognized brands and continues to successfully cater to the Hispanic market.
Joining PEI in 2011 as CMO, Wijkstrom oversees the Marketing, Creative, Social Networking and E-Commerce departments with stewardship responsibility for over 30 brands. With many years of experience in launching and managing successful campaigns for iconic brands, he seeks to more clearly define the company’s brand positioning, advertising and promotions.
Moderator: Aldo Quevedo, President, Dieste, Inc.
…
continue reading
Joining PEI in 2011 as CMO, Wijkstrom oversees the Marketing, Creative, Social Networking and E-Commerce departments with stewardship responsibility for over 30 brands. With many years of experience in launching and managing successful campaigns for iconic brands, he seeks to more clearly define the company’s brand positioning, advertising and promotions.
Moderator: Aldo Quevedo, President, Dieste, Inc.
13集单集
分享
