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Podcast #34--Hispanic Public Relations Panel From AHAA 2012
Manage episode 152051152 series 1047381
内容由Association of Hispanic Advertising Agencies AHAA提供。所有播客内容（包括剧集、图形和播客描述）均由 Association of Hispanic Advertising Agencies AHAA 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST
This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how to generate advocacy, engagement, trust and sales with public relations. In addition the panelists demonstrated how to supercharge your Hispanic Marketing with breakthrough PR and social media techniques.
Panelists:
- Solomon Romano, Head of Hispanic Marketing, Delta Dental
- Rosanna Fiske, APR, PRSA Immediate Past Chair
GSC Program Director and Associate Professor, Florida International University - Natalie Boden, President and Founder of BodenPR
- Manny Ruiz, Publisher of Hispanic PR Blog and Hispanicize Founder
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