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2023 Trends in Digtal Marketing
Manage episode 348022765 series 3241001
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It's here! Our roundup of 11 experts across digital marketing with their insights on what to look out for in 2023. Here's just some of the things they see coming up that marketers of all levels need to think about: the need to address cost of living crisis, a shift within infuencer marketing, social media going back to its roots and seeing some decentralization, further personalization and a push back to one-to-one interaction, data skills, the rise of super-apps, where is automation going, new responses to the shift in data, GA4, serious use of AI, consumers' expectations of brands, and lots more!
We were delighted to have our host Will Francis chat with:
Ken Fitzpatrick of the DMI, Neal Schaffer, Caitlin Seele of Drift , Kate Toon, Clark Boyd Julie Atherton, Alison Battisby, Cathal Melinn, Katrina Noelle, Stephen Walsh, and Chris Coomer of Neil Patel Accel
From now until the end of the year, we will feature on our library further investigation of what 2023 may bring, including our December 13 free webinar.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
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