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Gaming, PR & AI in India: An Interview with Sharmilee Daru
Manage episode 459016966 series 3203753
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This is an interview with Sharmilee Daru, a PR expert specializing in the Indian gaming industry. Daru discusses the evolution of gaming PR in India, highlighting her work with companies like Nazara Technologies and UDG Solutions, emphasizing the shift from initial media skepticism to current thriving growth. She also details her own company, 4WD Gaming, which provides PR services tailored to gaming startups. The conversation explores current trends, including the impact of AI, Web3, and AR/VR technologies on the industry, and offers advice for aspiring PR professionals. Finally, Daru shares her perspectives on government regulations and the future of AI in PR.
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- #NazaraTechnologies
- #Gaming
- 4WDGaming
- SharmileeDaru
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