))
Episode 121: Making Room for Success: Nesta's Journey from 'Need More Space' to a Storage Industry Leader
Manage episode 397712077 series 2964332
内容由All-Ireland Business Foundation提供。所有播客内容（包括剧集、图形和播客描述）均由 All-Ireland Business Foundation 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
🎙️ In the latest AIBF Business Talk Podcast, Elaine Carroll discusses storage, rebranding and business culture, with Brian Hefferon, MD of Nesta, a family-run Irish business established in 1989 with six storage locations in Dublin.
Nesta isn't just about secure storage; it's about making room for life's adventures and supporting families and businesses to grow.
🏢 Nesta provides flexible storage solutions for individuals and businesses, from small lockers to micro warehousing. They also offer office space and a Virtual Office service, catering to various needs.
🔄 Brian talks about how Nesta underwent a successful rebrand from "Need More Space" to "Nesta," emphasising differentiation, customer loyalty, and trust. Despite initial scepticism, the rebrand led to significant business growth and improved staff engagement.
🌐 The company values a duty to care, passion, respect, empathy, and resourcefulness. The culture focuses on empowering employees to excel in their roles.
💼 Brian's advice to young entrepreneurs: "Don't be afraid. Go with your gut. It'll be alright."
🎧 The podcast explores Nesta's journey, challenges in the rebranding process, and the evolving storage industry, showcasing the importance of flexibility, differentiation, and a strong company culture.
Tune in for valuable insights now!
The AIBF accredits the Business All-Star mark to Best-In-Class Irish businesses based on an independent audit of their performance, reputation, and customer-centricity.
The AIBF is an independent national body that identifies and acknowledges the country’s most ambitious and visionary businesses.
100集单集
分享
