An Accidental Entrepreneur | Chris Van Dusen

ALL IN with Rick Jordan

Today, Chris shares his story, from playing college baseball to founding multiple successful businesses and eventually joining SEO Capital. We dive deep into the nuances of venture capital, the importance of investing in people, and the unique approach SEO Capital takes in identifying and supporting great companies. If you're eager to understand how to navigate the VC world, grow your business, and learn from someone who’s been through it all, this episode is packed with valuable insights.

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We Meet:Chris Van Dusen, Senior Partner at Solyco Capital

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About Chris: Chris Van Dusen is a Senior Partner at Solyco Capital as well as Chief Growth Officer and Partner in 3 exits through Acquisition. Solyco, is a vertically integrated investment firm that delivers capital solutions for late-stage startup and growth companies. They take a private equity approach to venture capital. Solyco builds its portfolio of assets brand by brand - instead of through specific categories. Once the investment is secured, a partner led team is deployed on secondment to work alongside the portfolio company’s executive team. In 2022 Van Dusen joined Solyco. He is the last partner to be brought on by the firm. He manages sourcing of capitalization and serves in CMO and CRO roles for the brands in the portfolio. Chris Van Dusen is a successful marketing and growth professional with extensive early stage and capitalization experience. Prior to joining Solyco, he launched marketing agency Parcon LLC. He was a partner in an Orange County liquor distillery, Surf City Still Works, where he led the successful merger with Kimo Sabe. He is formally the Chief Growth Officer (CGO) of Balanced Health Botanicals (BHB) in Denver, CO which he successfully exited in 2021. Chris received his Bachelor's degree in Economics from the College of William and Mary. He is active in the community and has held a variety of board seats at institutions like the Orange County Museum of Art (OCMA) and the Irvine Public Schools Foundation (IPSF). In addition to his non-profit work, Chris is a National Board member of Alder, a member of Entrepreneurs Organization(EO), and has traveled extensively speaking on a variety of topics. A life-long athlete he also has is black belt in Jiu Jitsu.