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Amazon PPC: How To Optimise Auto Campaign Using Negative Targeting

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Manage episode 359506470 series 3110663
内容由Ngoc Truong提供。所有播客内容(包括剧集、图形和播客描述)均由 Ngoc Truong 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Amazon PPC management is an important task in Amazon FBA. In this episode, I’ll teach you how to optimise your Auto campaign using Negative Targeting, specifically:

1. How to choose Time period when reviewing Search Terms? 2. How to identify Irrelevant search terms, products? 3. What to do with Search terms that you’re on the fence about? 4. What to do with Broad-market/Short-tail search terms? 5. How often should you review Search Terms report? At different stages of your product, newly-launched and established. 6. How to add search terms including keywords and product ASINs to Negative Targeting? 7. When to add a search term to Negative Targeting at the Campaign level.

Watch on Youtube: @NgocTruongfba

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

  continue reading

28集单集

Artwork
icon分享
 
Manage episode 359506470 series 3110663
内容由Ngoc Truong提供。所有播客内容(包括剧集、图形和播客描述)均由 Ngoc Truong 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Amazon PPC management is an important task in Amazon FBA. In this episode, I’ll teach you how to optimise your Auto campaign using Negative Targeting, specifically:

1. How to choose Time period when reviewing Search Terms? 2. How to identify Irrelevant search terms, products? 3. What to do with Search terms that you’re on the fence about? 4. What to do with Broad-market/Short-tail search terms? 5. How often should you review Search Terms report? At different stages of your product, newly-launched and established. 6. How to add search terms including keywords and product ASINs to Negative Targeting? 7. When to add a search term to Negative Targeting at the Campaign level.

Watch on Youtube: @NgocTruongfba

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

  continue reading

28集单集

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