#430 - Packaging That Sells: How to Triple Your Product Price with Strategic Design

AM/PM Podcast

In this episode, we cover creative packaging, premium pricing, sustainability, and unboxing strategies to boost consumer perception and e-commerce success.

Transform your brand's presence with the power of packaging! Join Kitty Lai, a seasoned expert in design and branding, as she shares her journey from a young worker in a packaging factory to designing for iconic brands like Ted Baker and Cath Kidston. Discover how effective packaging can elevate your product, enhance brand recognition, and even lead to viral success. Kitty unpacks the secrets behind choosing the right packaging materials and designs that captivate customers and communicate value.

Imagine turning a simple kitchen knife, initially priced at $30, into a premium product that sells for $129 just by changing its packaging. Kevin King and Kitty Lai explains how strategic design changes can justify higher prices and improve product perception. Dive into the world of e-commerce and learn how market research can uncover customer willingness to pay more for perceived value. Kitty emphasizes sustainability, nudging brands towards recyclable and reusable options that resonate with today’s environmentally-conscious consumers.

For those looking to expand from e-commerce to retail, Kitty offers invaluable insights into selecting and sourcing packaging that aligns with your brand's identity and customer expectations. She discusses the art of the unboxing experience, where simplicity and thoughtful design can transform customer satisfaction into loyalty. Whether you're an Amazon seller on a budget or a growing brand, Kitty's guidance on maintaining design consistency and leveraging creative packaging will inspire you to surprise and delight your customers.

In episode 430 of the AM/PM Podcast, Kevin and Kitty discuss:

• 00:00 - The Importance of Packaging for Branding
• 03:23 - Career Path in Design Industry
• 06:02 - Evolution of Design Trends
• 11:31 - The Impact of Packaging Design
• 14:11 - Importance of Branding and Packaging
• 22:19 - Packaging Strategies for Amazon Businesses
• 27:08 - The Value of Presentation in Marketing
• 29:48 - Enhancing Customer Experience Through Packaging
• 31:19 - Packaging Design and User Experience Importance
• 34:01 - The Power of Packaging Extras
• 37:39 - Creative Packaging Solutions for Clients
• 39:57 - Packaging Design and Brand Consistency
• 45:29 - Importance of Brand Consistency
• 47:07 - Impacts of Creative Packaging Design
• 49:39 - Exploring Creativity in Brand Marketing
• 50:57 - Maximizing Packaging Impact
• 51:45 - Kevin King's Words of Wisdom