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The 2024 High Growth Study
Manage episode 426670325 series 2325692
This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.
Topics discussed include:
- What is high impact marketing and the shift in recent years of the major components
- The content priorities of high growth firms: generating content, differentiation and social media marketing
- Marketing spend declining slightly, but high growth firms remain steady
- Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production
Learn more about your ad choices. Visit podcastchoices.com/adchoices
174集单集
Manage episode 426670325 series 2325692
This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.
Topics discussed include:
- What is high impact marketing and the shift in recent years of the major components
- The content priorities of high growth firms: generating content, differentiation and social media marketing
- Marketing spend declining slightly, but high growth firms remain steady
- Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production
Learn more about your ad choices. Visit podcastchoices.com/adchoices
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