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The 2024 High Growth Study

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Manage episode 426670325 series 2325692
内容由Federal News Network | Hubbard Radio提供。所有播客内容(包括剧集、图形和播客描述)均由 Federal News Network | Hubbard Radio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.

Topics discussed include:

  • What is high impact marketing and the shift in recent years of the major components
  • The content priorities of high growth firms: generating content, differentiation and social media marketing
  • Marketing spend declining slightly, but high growth firms remain steady
  • Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

174集单集

Artwork
icon分享
 
Manage episode 426670325 series 2325692
内容由Federal News Network | Hubbard Radio提供。所有播客内容(包括剧集、图形和播客描述)均由 Federal News Network | Hubbard Radio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.

Topics discussed include:

  • What is high impact marketing and the shift in recent years of the major components
  • The content priorities of high growth firms: generating content, differentiation and social media marketing
  • Marketing spend declining slightly, but high growth firms remain steady
  • Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

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