S03E15: Hayley Owen and Cat Carstens of Actorvate

Anne on Influence

Hayley Owen; Founder and CEO of Actorvate
Cat Carstens; Influencer and PR Account Manager at Actorvate
In this episode we’re in conversation with Hayley Owen; Founder and CEO of Actorvate and Cat Carstens; Influencer and PR Account Manager at Actorvate.
Hayley made a name for herself acting in the local soapie scene, starrring in The Wild, Generations, Isidingo and High Rollers. In 2012 she decided to diversify her career by leveraging her strong network in the entertainment industry and started Actorvate. While you might still catch her in front of the camera from time to time, she spends most of her energy staying updated on digital trends and making sure her clients are seeing excellent results and exciting content.
Cat is a PR and Influencer Management specialist, with over 10 years’ experience working in PR and over the past three years - influencer management. As a content creator herself, she is quite familiar and well versed in what content creators want from brands - and what brands expect from content creators.
This episode is for marketers and influencers. We discuss why TikTok is the flavour of the month with brands at the moment, what brands need to consider when they want a presence on the platform, the type of content needed for the algorithm to favour it, why niche content and influencers are the way to go; and what the deal is with longer form content on the TikTok.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
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This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
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