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Natalia Usme Manrique on Anthropology in Business with Matt Artz

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Manage episode 443288324 series 2859993
内容由Matt Artz提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Artz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the Anthropology in Business podcast, Natalia Usme Manrique speaks with Matt Artz about her career as a business anthropologist. The conversation covers Natalia’s journey from studying cultural analysis at Lund University in Sweden to co-founding Flipa Consultora in Colombia, where she started the first business anthropology summit and digital magazine for LATAM.

About Natalia Usme Manrique

Natalia Usme Manrique is a business anthropologist, service designer, and entrepreneur from Colombia. As the co-founder of Flipa Consultora, she started the first Digital Magazine in Business Anthropology for Latam and the first online Business Anthropology Summit for Latam. With Flipa she’s worked on projects that include developing products and services, marketing strategies, culture and communication plans, 360 change management strategies, UX research, cultural innovation strategies, and customer experience.

Natalia currently works as a service designer for EPAM Systems. She earned a Master’s Degree from Lund University in Applied Cultural Analysis.

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About the Anthropology in Business Podcast

The Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (https://www.mattartz.me/podcasts/anthropology-in-business-podcast/).

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Artwork
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Manage episode 443288324 series 2859993
内容由Matt Artz提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Artz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the Anthropology in Business podcast, Natalia Usme Manrique speaks with Matt Artz about her career as a business anthropologist. The conversation covers Natalia’s journey from studying cultural analysis at Lund University in Sweden to co-founding Flipa Consultora in Colombia, where she started the first business anthropology summit and digital magazine for LATAM.

About Natalia Usme Manrique

Natalia Usme Manrique is a business anthropologist, service designer, and entrepreneur from Colombia. As the co-founder of Flipa Consultora, she started the first Digital Magazine in Business Anthropology for Latam and the first online Business Anthropology Summit for Latam. With Flipa she’s worked on projects that include developing products and services, marketing strategies, culture and communication plans, 360 change management strategies, UX research, cultural innovation strategies, and customer experience.

Natalia currently works as a service designer for EPAM Systems. She earned a Master’s Degree from Lund University in Applied Cultural Analysis.

Recommended Links

About the Anthropology in Business Podcast

The Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (https://www.mattartz.me/podcasts/anthropology-in-business-podcast/).

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