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Trends in AdTech - Programmatic, Cross-Platform, Native, Ad-blocking and more!

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Manage episode 182362165 series 1465072
内容由Arcgate and Arcgate Inc提供。所有播客内容(包括剧集、图形和播客描述)均由 Arcgate and Arcgate Inc 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
The use of advertising technology (adtech) is now mainstream but this brings with it increased competition and challenges around multi-channel attribution and measurement. Are advertisers shifting to video and native content realizing that these two formats are the most powerful way to reach their customers?
  continue reading

19集单集

Artwork
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Manage episode 182362165 series 1465072
内容由Arcgate and Arcgate Inc提供。所有播客内容(包括剧集、图形和播客描述)均由 Arcgate and Arcgate Inc 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
The use of advertising technology (adtech) is now mainstream but this brings with it increased competition and challenges around multi-channel attribution and measurement. Are advertisers shifting to video and native content realizing that these two formats are the most powerful way to reach their customers?
  continue reading

19集单集

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