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How To Thrive As A Freelancer (or Sole Practitioner) with Ange Lyons: Part 1 | 063
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Jon speaks with Ange Lyons, a seasoned graphic designer, about common challenges freelancers face. They discuss marketing strategies, setting charge rates, and the importance of networking. Jon also shares info on joining a supportive community for architects and designers. The episode offers simple, practical advice for freelancers looking to avoid isolation and grow their businesses. Don’t miss part two of this conversation in the next episode!
Today's Guest...
Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run her business, Lyons Creative, for the past 12 years. Ange specialises in creating marketing designs, brands, magazines and websites, working across both print and digital media. She provides graphic design services to a diverse range of industries, including insurance and finance corporations, publishing houses, charities, and freelancers. This variety ensures that her skillset remains broad and adaptable. Ange is passionate about engaging with people and offering her assistance wherever possible. Her love for colours and fonts is evident in her work, and she delights in sharing this enthusiasm with others.
Episode Highlights...
00:00 Introduction
02:27 Meet Ange Lyons
05:54 Marketing Tips for Freelancers
13:37 Creative Marketing Strategies
22:27 Setting Your Chargeout Rate
29:58 Conclusion and Next Episode Teaser
Key Takeaways...
Why Networking Matters
Both Jon and Ange talk about how joining local and online networking events can help you connect with potential clients. It’s also a great way to feel less alone when you’re freelancing. Ange shares how being part of a local group in Walthamstow once led to a client referral years later.
Creative Ways to Market Yourself
Jon and Ange share fun and clever ideas for getting your name out there. Ange talks about sending small gifts, like notebooks, cookies, or brownies, to clients. These thoughtful touches can lead to them sharing about you on social media. Jon gives an example of an architect who created a personalised booklet as a unique business card—something too good to throw away.
Project Pricing vs. Hourly Rates
Jon and Ange discuss why pricing by project can often work better than charging by the hour. While hourly rates show exactly what you’re earning in the short term, project-based pricing can lead to better results if you plan carefully. They also explain why it’s important to agree on clear details with clients at the start to avoid extra work that wasn’t planned.
Links Mentioned In The Episode...
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Interested in working with Jon?
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Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
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In The Next Episode...
Next time, Ange and I continue our conversation about freelancing and discussing contracts, getting paid, how sole practitioners can avoid isolation, productivity, and more.
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