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Expanding the Map - Episode 79
Manage episode 432977118 series 3560056
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So you’ve decided to expand your geographical territories? It’s a great opportunity for new business, but there’s a lot more that goes into it than posting an announcement to your website. With businesses who already have the community’s trust, and different cultures to think about, new regions aren’t going to welcome your business with open arms. But with some work, and commitment an unexplored region could eventually become a second home for your firm.
Highlights:
- How to leverage existing work to enter new markets
- The importance of in-depth market and cultural research.
- The value of long-term investment in new communities.
- Challenges with superficial market entry announcements.
Episode Resources:
Connect with Brian Jones and Patience Jones
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