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Social media and its role in crisis management
Manage episode 157556010 series 1225496
内容由Aarhus School of Business, Aarhus University and Peder Lodberg Grønfeldt提供。所有播客内容（包括剧集、图形和播客描述）均由 Aarhus School of Business, Aarhus University and Peder Lodberg Grønfeldt 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Crisis management guru, Professor Timothy Coombs from Eastern Illinois University, shares his thoughts on how social media, i.e. Facebook, Twitter, Blogs, etc. impact crisis management. He delves into how the ubiquitous interconnectivity can be used when dealing with rumors, complaints and challenges and expresses his thoughts on how an online strategy should be aligned to augment traditional crisis management techniques.
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