Finding a perfect sales channel partner for your startup - ep. #27

#AskAVC with Ryan Floyd

As you grow your enterprise SaaS startup, opportunities to engage various sales channel partners will most certainly come your way. The prospect of partnering with a leading telco or some other big corporation might seem very appealing. However, there is a lot you need to know before entering any agreements - and to make sure it works out well in the end.

• What are sales channel partners and how to choose the right ones?
• How to make sure they are successful in growing your business?
• What pitfalls to avoid?

Watch my full interview with Christof Baumgärtner, ex-Chief Revenue Officer at MobileIron, one of the leading enterprise security companies today. Christof did an outstanding job of finding & partnering with the best sales channels that fueled the growth of MobileIron.

Make sure to also:

• Follow me on Twitter (https://twitter.com/RyanFloyd) for a lot more content on building SaaS B2B startups, as well as venture capital and entrepreneurship in general
• Subscribe to my blog at http://ryanfloyd.org/, where I talk about why I invest in certain companies and broader tech industry issues
• Check out my #AskAVCYouTube channel this podcast is based on (https://www.youtube.com/c/AskAVC)

About Ryan Floyd

Ryan is a founding Managing Director of Storm Ventures where he invests in, and works with, early stage enterprise SaaS startups. His primary focus is applications and cloud infrastructure related companies. He is always interested in hearing from passionate technology entrepreneurs. Ryan is a skilled writer and commentator on all things SaaS. He’s written for Techcrunch, Sifted, Thrive Global and is a regular contributor to The UK Newspaper. He’s host of the recently launched #AskAVC YouTube channel aimed at enterprise entrepreneurs. In each episode he tackles a different issue relating to building and scaling B2B startups - topics such as how to pitch to an investor and how to combat sales churn.

When he’s not working with his portfolio founders, Ryan is active with Code2040, a nonprofit organization that creates pathways to educational, professional, and entrepreneurial success in technology for underrepresented minorities. And occasionally he finds time for surfing!