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内容由Aspiration Marketing and Joachim Koch提供。所有播客内容(包括剧集、图形和播客描述)均由 Aspiration Marketing and Joachim Koch 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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The History of Content Marketing and Why It's Here to Stay

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Manage episode 445401603 series 3594073
内容由Aspiration Marketing and Joachim Koch提供。所有播客内容(包括剧集、图形和播客描述)均由 Aspiration Marketing and Joachim Koch 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Join me on the Aspiration Marketing Podcast as we explore "The History of Content Marketing and Why It's Here to Stay." In this episode, we journey through the fascinating evolution of content marketing, from ancient Egyptian scrolls to today's digital landscape. Discover how content marketing has always been about more than just selling—it's about building genuine connections and providing value. We'll delve into key milestones, such as the rise of print media, radio, and television, and how the digital age transformed content strategies with SEO, social media, and data analytics. Learn why content marketing remains a strategic imperative and how it continues to shape the future of brand communication. Tune in to uncover how you can harness its power for your business growth.
  continue reading

173集单集

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Manage episode 445401603 series 3594073
内容由Aspiration Marketing and Joachim Koch提供。所有播客内容(包括剧集、图形和播客描述)均由 Aspiration Marketing and Joachim Koch 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Join me on the Aspiration Marketing Podcast as we explore "The History of Content Marketing and Why It's Here to Stay." In this episode, we journey through the fascinating evolution of content marketing, from ancient Egyptian scrolls to today's digital landscape. Discover how content marketing has always been about more than just selling—it's about building genuine connections and providing value. We'll delve into key milestones, such as the rise of print media, radio, and television, and how the digital age transformed content strategies with SEO, social media, and data analytics. Learn why content marketing remains a strategic imperative and how it continues to shape the future of brand communication. Tune in to uncover how you can harness its power for your business growth.
  continue reading

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