Atlanta Startup Safely Safeguards the Global Short-Term Rental Market

Atlanta Startup Podcast

With the rise of Airbnb over the last decade, there's been an everpresent demand for complementary solutions that ensure safe and enjoyable experiences for guests. Atlanta startup Safely steps in to address this need by offering a modern insurance solution for individual homeowners and professional property managers. By integrating with various property management systems, Safely has amassed a substantial amount of data, totaling more than two million nights' worth, establishing itself as a leading solution in the globally thriving short-term rental market.

In this podcast episode, Safely's founder and CEO, Andrew Bate delves into Safely's origins and the mental exercise of crafting the company's initial GTM strategy. As a second-time founder in this domain, Andrew highlights the sector's recent tech-driven evolution and outlines specific growth and innovation opportunities within today's broader property management industry. Reflecting on the company's 10+ year journey, you'll hear Andrew unpack the importance that relationships played in raising over $12M in capital and how he navigates the challenges and turbulence that have impacted Airbnb's business model.