The Future of Finance: Ian McAfee on Building Custom Exchanges with Shift Markets

ATX DAO Podcast

Summary

This week, we welcome Ian McAfee from Shift Markets to the show. Our conversation touches on the evolution of the crypto industry, the challenges faced, and the potential for crypto to disrupt traditional finance. Shift Markets is a technology company that provides white-label crypto exchange solutions. They offer a web-based platform that can be customized to fit the branding and needs of their clients. Their goal is to make it easy for businesses, financial institutions, and even individuals to enter the crypto trading space. They are also working on bringing traditional financial assets, like forex, onto the blockchain to simplify and improve the trading process. By eliminating friction and reducing costs, Shift Markets aims to create a more accessible and efficient financial ecosystem.

Chapters

00:00 Intro

01:21 Transitioning from Traditional Finance to DeFi

17:26 The Journey of the Founders in Building their Company

21:00 Transition and Drama

23:33 Customizable Web-Based Platform

26:29 Offering Both Traditional and Crypto Assets

30:06 Convergence of C-Fi and D-Fi

36:13 Bringing Traditional Financial Assets to the Blockchain

40:10 Moving FX On-Chain for Emerging Markets

44:16 Explaining Crypto to Non-Crypto Natives

46:25 The Value of Holding Your Own Cash

Connect with Ian & Shift Markets:

• X (Twitter):⁠ @ianmcafee | @shiftmarkets | @CablesFinance

• LinkedIn: Ian Mcafee | Shift Markets | Cables Finance

• Website: https://www.shiftmarkets.com | https://app.cables.finance

This episode was hosted by DAO members Luke and Ash, to learn more about ATX DAO:

• Check out the ⁠ATX DAO ⁠website

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Connect with us on X (Twitter):

• Ash: ⁠@ashinthewild⁠

• Luke: ⁠⁠⁠⁠⁠@Luke152⁠⁠⁠⁠⁠

• Mason: ⁠@512mace⁠

• Megan: @MegNogATX

• Nick: ⁠@nickcasares⁠

• Willy: @willyogo

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Keywords

TradFi, DeFi, foreign exchange, FX, crypto, voting block, crypto as a service, startup, discipline, grit, white label crypto exchange, Shift Markets, technology company, trading side of crypto, crypto exchanges, financial institutions, crypto trading services, Gen Z, derivatives, FX brokers, DeFi, traditional finance, traditional assets, blockchain, instant settlement