#020 - Zach Pogrob on Meta-Obsession & Building The Next Disney

Audience of One

Zach Pogrob is a creator. He’s a writer, the man behind the animated videos on the @behaviorhack Instagram and TikTok accounts — which have amassed over 1.5M followers — and the leader of the “obsession movement” on Twitter.

Zach and I talk about finding and sustaining your obsession, his inspirations, cultivating a long term mindset, building a brand as big as Disney, and more.

— (00:34) How to find your obsession (02:16) His creative process (03:54) Using intuition and data (04:50) Knowing when to experiment & make big changes with your content (06:42) Experimenting & growing is just as important as consistency (07:54) His inspirations (12:52) Disney (15:27) What the obsessed brand look like 10 years from now (17:27) Leveraging AI for content creation (19:41) His biggest challenge: monetization (21:11) What he learned from his photo booth business (24:00) Having a long term mindset (25:31) Talking about obsession obsessively (27:04) Cult and community building (31:23) Knowing when to surrender (33:29) Drawbacks & tradeoffs of obsession (37:05) Winning the game with yourself & building something bigger than yourself (39:20) Take less advice, consume less content (40:23) Zach’s final question

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Zach’s Twitter: https://twitter.com/zachpogrob

Behavior Hack Instagram: https://www.instagram.com/behaviorhack

Zach’s Ten Bullets Newsletter: https://zach.blog/bullets

Spencer’s Twitter: https://twitter.com/SP1NS1R

Spencer’s blog: https://spencerkier.substack.com/