Shaping the Future of Content Creation: A Conversation with Rob Puzzitiello - Part 2

Audio Branding

“We had an up and coming musician here last week who, he’s being followed around by a Netflix documentary team, but, like, he knows that, like, every day he has to post something, you know, and he was talking about starting a podcast, because it’s another form of content. And I think it's just like one of the easier ways to, like, look into your daily life and make those things interesting.” -- Rob Puzzitiello

This episode is the second half of my discussion with podcaster, filmmaker, and Mackie marketing director Rob Puzzitiello, as we talk about how streaming content has virtually done away with albums as we know them, and what it takes to make a name for yourself in the age of TikTok.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

(0:00:01) - Impact of Podcasting in Post-Pandemic Era

The second half of our conversation begins with a look at the changes the audio industry’s seen since the pandemic, and how it’s led to more podcasting, more streaming, and a bigger focus on building your own media empire than ever before. Rob tells us about an up-and-coming musician he worked with just recently: “He knows that, like, every day he has to post something, you know, and he was talking about starting a podcast, because it’s another form of content.” We also talk about how Spotify, TikTok, and the new focus on singles over albums have completely changed how bands release music in the 21st century. “There’s, like, a whole structure,” Rob says, “to how you make a single go the furthest now, and, like, it’s just completely changed. And yeah, it’s changed our industry, fortunately.”

(0:16:37) - Passion for Content Creation on Twitch

As our conversation comes to a close, Rob tells us what he’s working on next, from updates to Mackie’s digital mixer to his return to audio content creation. “There’s a significant period of time where I stopped for a while,” he says, “and how I missed, you know, developed enough of a, you know, taste of missing it that I wanted to get back into it.” He also tells how we can find him online, and about his hands-on approach to testing new equipment on such platforms as YouTube and TikTok: “Periodically, you’ll see me on there, just, you know, attempting to destroy gear.”

Episode Summary

• How the post-pandemic social media landscape has transformed the music industry.
• Rob’s return to content creation and where you can find him online.

Connect with the Guest

Website: https://mackie.com/

Introducing the DLZ Creator Mixer: https://www.youtube.com/watch?v=JjpkxNst28w

Connect with Rob Puzzitiello on LinkedIn: https://www.linkedin.com/in/robert-puzzitiello-45553476/

Follow Rob Puzzitiello on Twitter: https://twitter.com/robbiepuzz/

Follow Rob Puzzitiello on Instagram: https://www.instagram.com/robbiepuzz/

Connect with the Audio Branding Podcast:

Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.com

Connect with me on Instagram - https://www.instagram.com/jodikrangle/

Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/

Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)

Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!

https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/

Get my Top Five Tips for Implementing an Intentional Audio Strategy

https://voiceoversandvocals.com/audio-branding-strategy/

Editing/Production by Humberto Franco - https://humbertofranco.com/

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy