How to Grow Your Business With LinkedIn

Authentic Business Adventures Podcast

Sue Gresham - The LinkedIn Lady On the Power of Gratitude: "People that are grateful, abundance tends to come to them." Social media for grown-ups is really what LinkedIn has become. It is the place to be as a professional and as a person wanting to connect with business owners and professionals to help you on your professional journey. But like most social media channels, there are a ton of different things you can do and the rules are always changing. This means it helps to have a professional help you get the most out of your time on the LinkedIn platform. Sue Gresham, the LinkedIn Lady, as she is affectionately called, helps people with their LinkedIn profiles. With this truly inspiring guest, we're diving deep into the world of LinkedIn—covering everything from crafting impactful posts to leveraging the platform for professional networking and personal branding. Sue shares her invaluable insights on creating meaningful content that resonates with your audience, the balance of providing value vs. selling, and the importance of consistency and authenticity. We'll also explore the do's and don'ts on LinkedIn, including avoiding scams and fake profiles, and Sue's personal journey of rediscovery and entrepreneurship after losing her job during the 2008 recession. Listen as Sue explains how she has built her business and some tips to how you can improve your LinkedIn profile. Enjoy! Visit Susan at: https://www.sue-gresham.com/ Podcast Overview: 00:00 Networking encounters often involve vague corporate language. 05:58 Many people not using LinkedIn regularly for networking. 06:50 Professional social site with occasional political content. 10:51 Building trust and awareness for authentic branding. 15:44 "Connecting on LinkedIn: known vs. everyone" 19:54 Scrolling on Facebook for personal and learning. 22:36 LinkedIn constantly changing look, adding video features. 26:20 Email marketing targets audience, with varying costs. 29:37 Suspicion of identity theft schemes and scams. 33:30 Massive unemployment led to widespread job loss. 34:59 Struggled to find direction, now teaches LinkedIn. 38:19 Initially built business through personal referrals and networking. 43:56 Received severance pay, traumatic, found support, passion. 47:34 Discovering impactful stories, knowledge, and emotional intelligence. 51:24 Helping entrepreneurs elevate their business through LinkedIn. Podcast Transcription: Sue Gresham [00:00:00]: The skills area has changed 18 different ways, 20 different times as far as how it looks, where it's showing up, the value, how it's weighed in the algorithm. So there's a lot of that stuff that's constantly happening with LinkedIn. But the bottom line is that LinkedIn is was started for job seekers and for people for their for career advancement. That has not changed. James Kademan [00:00:27]: You have found Authentic Business Adventures, a business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from Sue Gresham, the LinkedIn lady. So, Sue, how are you doing today? Sue Gresham [00:00:55]: I'm just doing great. Thanks for asking, James. James Kademan [00:00:58]: Yeah. So LinkedIn lady, tell me a story. You got that name for a reason, I imagine. Sue Gresham [00:01:04]: I did. It's it's very interesting, maybe. We'll see. I guess you can decide. You can tell me if it's interesting. James Kademan [00:01:11]: I will just go on and assume that it's interesting. Sue Gresham [00:01:13]: Alright. So, a tiny bit of backstory is that I am out, I am located in Hartland, Wisconsin,