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7-Eleven CMO Marissa Jarratt: Activate Awesome
Manage episode 263631557 series 2457275
On today's episode of Authentic Influence, Adam Conner is joined by Marissa Jarratt, the Chief Marketing Officer of 7-Eleven. With a total of 70,000 locations worldwide, 7-Eleven is the world's largest convenience brand.
Today, you'll learn:
How 7-Eleven's locations are propping up neighborhoods during quarantine
The "mental second gear" that kicks in when thinking about 7-Eleven; the memories people associate with the brand. (Mine is getting ice as part of my yearly summer vacation -- did you know 7-Eleven started as an ice house?) Plus how that type of story drew Marissa in to join the brand
What has surprised and delighted Marissa about 7-Eleven, since joining; how she defines brand authenticity (a passion point of hers)
How to "activate awesome": stories about 7-Eleven that truly stand out, including a particular one about a remarkable franchise owner named Raman
As always, advice on how to build a better, more authentic brand
Read more about Raman here: https://www.7-eleven.com/blog/7-eleven-heroes/raman-saini.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
123集单集
Manage episode 263631557 series 2457275
On today's episode of Authentic Influence, Adam Conner is joined by Marissa Jarratt, the Chief Marketing Officer of 7-Eleven. With a total of 70,000 locations worldwide, 7-Eleven is the world's largest convenience brand.
Today, you'll learn:
How 7-Eleven's locations are propping up neighborhoods during quarantine
The "mental second gear" that kicks in when thinking about 7-Eleven; the memories people associate with the brand. (Mine is getting ice as part of my yearly summer vacation -- did you know 7-Eleven started as an ice house?) Plus how that type of story drew Marissa in to join the brand
What has surprised and delighted Marissa about 7-Eleven, since joining; how she defines brand authenticity (a passion point of hers)
How to "activate awesome": stories about 7-Eleven that truly stand out, including a particular one about a remarkable franchise owner named Raman
As always, advice on how to build a better, more authentic brand
Read more about Raman here: https://www.7-eleven.com/blog/7-eleven-heroes/raman-saini.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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