065: Online course design tips for authors, influencers, and subject matter experts ft. Matthew Mason of Superb Learning

Authentic Influence

How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts.

In this interview with Matthew Mason of Superb Learning, we discussed:

• What process does Matthew follow to extract the IP from an expert?
• What is best, a high-ticket or low-ticket program?
• What is a cohort-based course?
• What is the first thing that is needed to leverage your expertise with online courses?

Topics discussed:

00:00 Meet Matthew Mason

03:00 What is driving the explosion in online courses in the last 5 years?

05:52 The biggest issue with online courses being created today

09:15 Common challenges experts have with creating online courses

11:44 How soon should you involve your audience in your course creation?

13:30 What is an Edupreneur?

14:45 6 keys to turn your knowledge into a signature solution

23:50 What is best: a high-ticket or low-ticket program?

30:40 What is a cohort-based course?

36:00 The #1 reason why people don’t complete courses

37:00 What’s the 1st thing that is needed to leverage your expertise with online courses?

40:50 Example of someone who created a course that nobody could afford

44:00 Matt’s Signature Solution Accelerator

49:00 Matt’s recommended resources for building great online courses

50:20 One thing Matt does for mental health

About Matthew Mason:

Matthew is the Chief Learning Architect at Superb Learning, a digital learning agency. He is a multi-award-winning learning designer with over 20 years experience designing and developing learning experiences.

His focus is on helping people leverage their expertise to create impact through superb learning experiences. He works on building designs that deliver impactful results and allow people to scale their business.

Matthew has been recognised as a Certified Learning Professional (CLP) and a Certified Online Learning Facilitator (COLF).

Resources Mentioned:

• Free assessment – What’s your Edupreneur Score?
• Blue Ocean Mini course
• Matt’s Course Academy
• Matt’s Signature Solution Accelerator
• Online Course Igniter Podcast
• Design for How People Learn (Voices That Matter) by Julie Dirksen

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

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- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

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