EP 140 How to Increase Customer Retention

Authentic Influencer Podcast

How to Increase Customer Retention

“It's not all about the sale. It's about the customer itself.”

Corie Diehl

In Podcast number 140 Brooke interviews Corie Diehl, a stay home mother of five who has a full-time network marketing business. Corie has been in the industry for 22 years and has been doing sales most of her adult life.

Corie says she is very fortunate to be able to have that opportunity to be the mom, but also to bring an income into her family. Direct sales is what fuels her fire every day to kind of get out there and meet new customers.

“It is super important to set yourself apart from the next consultant.” - Corie Diehl.

Looking at stats in the network marketing industry show that only 10% of customers are going to buy from the same consultant again. So Corie has a lot of ideas and things that she teaches her team on how to increase that customer retention.

Some of the ideas that she shares is putting a sample in with the order or a thank you note expressing your appreciation for supporting a small business. Filling orders quickly and painlessly is also important. It comes down to just trying to make sure that you are super helpful.

Another point that Corie stresses is to be super positive and willing to do whatever it takes to make them happy. That way when your customer goes to another party they will think of the ease of ordering with you and want to spend their money with that stylist that does the extra mile for them.

Corie also sends out subscription boxes to her customers. She works on giving little extra gifts. She is always doing fun games in the VIP group. Those things are really huge in her opinion in terms of the retention and keeping people there.

Another huge thing in terms of customer retention is having a VIP group that is not all about sales, it is more of like a group where customers know where they can go to look to be positive and get great ideas.

“If you make the experience more personal, friendly and welcoming, then they're going to go to you rather than somewhere else.” - Corie Diehl

If you want to know more about Corie or get into her community through her VIP group that she has created, the best place to find her is on Facebook at https://www.facebook.com/corie.diehl or her group https://www.facebook.com/groups/1855434798001446. She also has a website www.colorstreet.com/coriediehl.

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!