57 - Vikki Ross on the benefits of having the right tone of voice in your messaging

Azeem Digital Asks - The All-Round Digital Marketing Podcast

The brilliant Vikki Ross joins me on the show to discuss why tone of voice is important in your messaging. I really enjoyed this one and learned a LOT.

Vikki has been writing copy for major global brands for 24 years. She specialises in branding and tone of voice and travels the world telling businesses how to talk. They ask her to - she doesn't just turn up and shout through their window.

She mentors at the most-awarded ad school, School of Communication Arts 2.0. She judges at international industry award competitions. She runs copy masterclasses for D&AD and speaks at global events. On Twitter, she created #copywritersunite - a hashtag to support and celebrate copywriters.

Creative Equals named her one of the industry's Top 30 Female Creative Leaders, The Dots named her one of the Top 100 Trailblazers redefining the creative industry and Women in Marketing gave her a Special Award for Outstanding Contribution to Marketing.

In this episode, we discuss:

• How to define what tone of voice is.
• The damage that having a wrong tone of voice can have on a brand.
• How much emphasis brands should place on tone of voice.
• The benefits of having the right tone of voice.
• What she would say to someone who feels that tone of voice isn't a priority
• Tips for those who want to take an inward look at their brands tone of voice in order to understand if it's right for their customers or not.

...and more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Vikki's Twitter: https://twitter.com/VikkiRossWrites

Vikki's Article: https://www.linkedin.com/pulse/bit-branding-vikki-ross