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An ABM Framework That Caters To Modern B2B Buyers, with Ex-Googler Steve Armenti

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Manage episode 435366785 series 2544477
内容由Demand Gen Report提供。所有播客内容(包括剧集、图形和播客描述)均由 Demand Gen Report 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

The buying experience in B2B has and continues to change dramatically. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish.

In this episode of the B2BMX Podcast, you’ll hear from ex-Googler and current VP of Revenue Marketing for DigitalOcean Steve Armenti. He took the B2BMX stage in Scottsdale earlier this year to share a new framework designed to provide buyers with a better purchasing experience.

With several demand and growth leadership positions under his belt, Armenti focuses on building demand and growth teams that drive revenue. Tune in now to learn how to use ABM in a new capacity to meet the evolving needs of today's B2B buyers.

Armenti will dive deep into topics such as:

  • Aligning sales and marketing as step zero;
  • The future of account intelligence and mapping (how gen AI accelerates this);
  • Shifting from MQLs to MQAs;
  • Redefining the role of lead generation;
  • The power of ABM in lifecycle marketing campaigns;
  • Ai-driven personalization for account-based strategies; and
  • A new way to measure ABM.

It's time to perfect your ABM strategies for the modern B2B buyer... and reap the benefits! Don't miss Armenti's highly-rated keynote to get the ultimate ABM framework.

RELATED LINKS:

  continue reading

166集单集

Artwork
icon分享
 
Manage episode 435366785 series 2544477
内容由Demand Gen Report提供。所有播客内容(包括剧集、图形和播客描述)均由 Demand Gen Report 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

The buying experience in B2B has and continues to change dramatically. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish.

In this episode of the B2BMX Podcast, you’ll hear from ex-Googler and current VP of Revenue Marketing for DigitalOcean Steve Armenti. He took the B2BMX stage in Scottsdale earlier this year to share a new framework designed to provide buyers with a better purchasing experience.

With several demand and growth leadership positions under his belt, Armenti focuses on building demand and growth teams that drive revenue. Tune in now to learn how to use ABM in a new capacity to meet the evolving needs of today's B2B buyers.

Armenti will dive deep into topics such as:

  • Aligning sales and marketing as step zero;
  • The future of account intelligence and mapping (how gen AI accelerates this);
  • Shifting from MQLs to MQAs;
  • Redefining the role of lead generation;
  • The power of ABM in lifecycle marketing campaigns;
  • Ai-driven personalization for account-based strategies; and
  • A new way to measure ABM.

It's time to perfect your ABM strategies for the modern B2B buyer... and reap the benefits! Don't miss Armenti's highly-rated keynote to get the ultimate ABM framework.

RELATED LINKS:

  continue reading

166集单集

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