#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

B2B Marketing with Dave Gerhardt

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Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - Intro to Anthony Blatner
(07:38) - Focusing on LinkedIn and Future Expansion
(11:03) - Effective Social Media Advertising and Organic Content
(14:27) - The Overlooked Importance of Creative Content in Advertising
(16:35) - Targeting Personas with Top-of-Funnel Ads
(20:29) - Creating Unique and Targeted Content: Pros and Cons
(21:45) - Lead Generation Strategies for Small Budgets
(25:58) - Effective Funnel Strategies for Small Budgets
(29:27) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(34:20) - Building Long-Term Memory with Consistent Branding in Marketing
(36:41) - The Power of Narrow Focus for Audience Growth
(39:48) - Content Planning Based on Sales Cycle Length
(41:37) - Connecting with Anthony Blattner on LinkedIn

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